How Phoenix Condos in Orange Beach Got Their Name: The Story Behind the Iconic Gulf Coast Landmark

Posted by Meredith Folger Amon on Sunday, August 18th, 2024  2:03pm.


How Phoenix Condos in Orange Beach Got Their Name: The Story Behind the Iconic Gulf Coast Landmark

Phoenix condos in Orange Beach have become iconic landmarks along the Alabama Gulf Coast, representing both resilience and luxury. The story of how these condos came to be—and how they got their distinctive name—is a fascinating chapter in the history of the area's real estate development.

Phoenix Orange Beach Condos Alabama


The history of Phoenix condos is deeply intertwined with the founding of Brett/Robinson, a company established by brothers Tillis and Gene Brett, along with their partner Tommy Robinson. The trio began their journey in real estate in 1968, pooling their resources and expertise to form Brett Real Estate Robinson Development Co Inc. They started small but quickly grew, building a reputation for integrity, hard work, and a commitment to their clients.

In the early 1980s, the partners ventured into condominium development, starting with Island Winds East in Gulf Shores. By 1985, they were ready to break ground on a new property in Orange Beach, but they needed a name that would stand out in a crowded market. During a business trip, Gene Brett was inspired by the movie "Flight of the Phoenix" and the image of the mythical bird that rises from its ashes. This symbolism resonated with Gene, especially given that the site of the first Phoenix condo had once been home to a burned-down beach house, with only a chimney remaining.

Gene proposed the name "Phoenix" to his partners, who were initially skeptical. They had envisioned a more traditional name like "Sea Oats" or "Sandpiper." However, Gene persisted, and eventually, the name Phoenix was adopted. It was a bold choice that set the development apart from others and captured the spirit of resilience that Brett/Robinson embodied.

The success of Phoenix I led to the development of many more Phoenix condos, each built with the same commitment to quality and durability. These condos are known for their all-concrete construction, designed to withstand the harsh coastal environment and storms like Hurricane Frederick. Today, Phoenix condos are synonymous with luxury living on the Gulf Coast, offering stunning beachfront views and top-tier amenities.

For those interested in buying or selling a Phoenix condo, our real estate experts are here to guide you through the process. Whether you're looking for a rental property or a permanent residence, we can help you find the perfect Phoenix condo to meet your needs. And if you need recommendations for a rental or property management company, we're happy to point you in the right direction.

Phoenix | Search Orange Beach Alabama Condos and Real Estate Listings For Sale

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24160 Perdido Beach Boulevard Unit 2105, Orange Beach

$645,000

24160 Perdido Beach Boulevard Unit 2105, Orange Beach

2 Beds 2 Baths 910 SqFt Residential MLS® # 376233

MarMac Real Estate Coastal PHONE: 662-820-6923

29576 Perdido Beach Boulevard Unit 805, Orange Beach

$639,900

29576 Perdido Beach Boulevard Unit 805, Orange Beach

1 Bed 1 Bath 801 SqFt Residential MLS® # 385644

IXL Real Estate-Eastern Shore PHONE: 251-979-0711

29576 Perdido Beach Boulevard Unit 1405, Orange Beach

$639,900

29576 Perdido Beach Boulevard Unit 1405, Orange Beach

1 Bed 2 Baths 801 SqFt Residential MLS® # 385653

IXL Real Estate-Eastern Shore PHONE: 251-979-0711

27580 Canal Road Unit 1414, Orange Beach

$639,900

↓ $5,100

27580 Canal Road Unit 1414, Orange Beach

2 Beds 2 Baths 1,308 SqFt Residential MLS® # 379416

Keller Williams AGC Realty - Orange Beach 251-504-1171

27100 Perdido Beach Boulevard Unit 1503, Orange Beach

$638,000

27100 Perdido Beach Boulevard Unit 1503, Orange Beach

2 Beds 2 Baths 1,064 SqFt Residential MLS® # 380941

RE/MAX of Orange Beach PHONE: 251-533-6677

26802 Perdido Beach Boulevard Unit 7104, Orange Beach

$634,000

↓ $5,000

26802 Perdido Beach Boulevard Unit 7104, Orange Beach

2 Beds 2 Baths 1,064 SqFt Residential MLS® # 381660

eXp Realty Southern Branch PHONE: 251-747-5718

27100 Perdido Beach Boulevard Unit 303, Orange Beach

$630,000

↓ $10,000

27100 Perdido Beach Boulevard Unit 303, Orange Beach

2 Beds 2 Baths 1,064 SqFt Residential MLS® # 376350

Coastal Stays Realty CELL: 251-727-6977

26802 Perdido Beach Boulevard Unit 7113, Orange Beach

$630,000

↓ $10,000

26802 Perdido Beach Boulevard Unit 7113, Orange Beach

2 Beds 2 Baths 1,064 SqFt Residential MLS® # 378769

RE/MAX of Orange Beach PHONE: 251-597-8125

26802 Perdido Beach Boulevard Unit 7604, Orange Beach

$629,900

26802 Perdido Beach Boulevard Unit 7604, Orange Beach

2 Beds 2 Baths 1,044 SqFt Residential MLS® # 386031

Joy Sullivan Realty LLC

27580 Canal Road Unit 1112, Orange Beach

$625,000

27580 Canal Road Unit 1112, Orange Beach

2 Beds 2 Baths 1,308 SqFt Residential MLS® # 385490

RE/MAX of Orange Beach PHONE: 251-533-6677

24400 Perdido Beach Boulevard Unit 1016, Orange Beach

$609,000

24400 Perdido Beach Boulevard Unit 1016, Orange Beach

2 Beds 2 Baths 1,064 SqFt Residential MLS® # 382643

RE/MAX of Orange Beach CELL: 251-978-5989

24400 Perdido Beach Boulevard Unit 115, Orange Beach

$605,900

↓ $16,000

24400 Perdido Beach Boulevard Unit 115, Orange Beach

2 Beds 2 Baths 1,064 SqFt Residential MLS® # 378109

RE/MAX of Orange Beach PHONE: 225-247-4655

If you're considering investing in a Phoenix condo, you can search all available MLS listings on our website, www.searchthegulf.com. Discover the history, the luxury, and the unparalleled lifestyle that Phoenix condos offer.