How Phoenix Condos in Orange Beach Got Their Name: The Story Behind the Iconic Gulf Coast Landmark

Posted by Meredith Folger Amon on Sunday, August 18th, 2024  2:03pm.


How Phoenix Condos in Orange Beach Got Their Name: The Story Behind the Iconic Gulf Coast Landmark

Phoenix condos in Orange Beach have become iconic landmarks along the Alabama Gulf Coast, representing both resilience and luxury. The story of how these condos came to be—and how they got their distinctive name—is a fascinating chapter in the history of the area's real estate development.

Phoenix Orange Beach Condos Alabama


The history of Phoenix condos is deeply intertwined with the founding of Brett/Robinson, a company established by brothers Tillis and Gene Brett, along with their partner Tommy Robinson. The trio began their journey in real estate in 1968, pooling their resources and expertise to form Brett Real Estate Robinson Development Co Inc. They started small but quickly grew, building a reputation for integrity, hard work, and a commitment to their clients.

In the early 1980s, the partners ventured into condominium development, starting with Island Winds East in Gulf Shores. By 1985, they were ready to break ground on a new property in Orange Beach, but they needed a name that would stand out in a crowded market. During a business trip, Gene Brett was inspired by the movie "Flight of the Phoenix" and the image of the mythical bird that rises from its ashes. This symbolism resonated with Gene, especially given that the site of the first Phoenix condo had once been home to a burned-down beach house, with only a chimney remaining.

Gene proposed the name "Phoenix" to his partners, who were initially skeptical. They had envisioned a more traditional name like "Sea Oats" or "Sandpiper." However, Gene persisted, and eventually, the name Phoenix was adopted. It was a bold choice that set the development apart from others and captured the spirit of resilience that Brett/Robinson embodied.

The success of Phoenix I led to the development of many more Phoenix condos, each built with the same commitment to quality and durability. These condos are known for their all-concrete construction, designed to withstand the harsh coastal environment and storms like Hurricane Frederick. Today, Phoenix condos are synonymous with luxury living on the Gulf Coast, offering stunning beachfront views and top-tier amenities.

For those interested in buying or selling a Phoenix condo, our real estate experts are here to guide you through the process. Whether you're looking for a rental property or a permanent residence, we can help you find the perfect Phoenix condo to meet your needs. And if you need recommendations for a rental or property management company, we're happy to point you in the right direction.

Phoenix | Search Orange Beach Alabama Condos and Real Estate Listings For Sale

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24160 Perdido Beach Boulevard Unit 2073, Orange Beach

$564,000

↓ $10,000

24160 Perdido Beach Boulevard Unit 2073, Orange Beach

2 Beds 2 Baths 910 SqFt Residential MLS® # 371392

eXp Realty Southern Branch PHONE: 251-550-3730

26800 Perdido Beach Boulevard Unit 6-702, Orange Beach

$560,000

26800 Perdido Beach Boulevard Unit 6-702, Orange Beach

1 Bed 1 Bath 800 SqFt Residential MLS® # 384586

Brett R/E Robinson Dev OB Main: 251-981-6180

27008 Perdido Beach Boulevard Unit 205, Orange Beach

$559,000

↓ $20,900

27008 Perdido Beach Boulevard Unit 205, Orange Beach

1 Bed 1 Bath 801 SqFt Residential MLS® # 370197

Dolphin Cove Realty LLC

27008 Perdido Beach Boulevard Unit 505, Orange Beach

$559,000

↓ $20,900

27008 Perdido Beach Boulevard Unit 505, Orange Beach

1 Bed 1 Bath 801 SqFt Residential MLS® # 370199

Dolphin Cove Realty LLC

26800 Perdido Beach Boulevard Unit 507, Orange Beach

$558,000

↓ $10,000

26800 Perdido Beach Boulevard Unit 507, Orange Beach

1 Bed 1 Bath 800 SqFt Residential MLS® # 375600

Brett R/E Robinson Dev OB Main: 251-981-6180

27008 Perdido Beach Boulevard Unit 1505, Orange Beach

$548,000

27008 Perdido Beach Boulevard Unit 1505, Orange Beach

1 Bed 1 Bath 801 SqFt Residential MLS® # 375666

Brett R/E Robinson Dev OB Main: 251-981-6180

24400 Perdido Beach Boulevard Unit 011, Orange Beach

$545,000

↓ $20,000

24400 Perdido Beach Boulevard Unit 011, Orange Beach

1 Bed 1 Bath 793 SqFt Residential MLS® # 377853

RE/MAX of Orange Beach PHONE: 225-247-4655

24400 Perdido Beach Boulevard Unit 911, Orange Beach

$545,000

24400 Perdido Beach Boulevard Unit 911, Orange Beach

1 Bed 1 Bath 800 SqFt Residential MLS® # 382085

Brett R/E Robinson Dev OB Main: 251-981-6180

27100 Perdido Beach Boulevard Unit 1502, Orange Beach

$539,900

27100 Perdido Beach Boulevard Unit 1502, Orange Beach

1 Bed 1 Bath 800 SqFt Residential MLS® # 383905

RE/MAX Paradise

24160 Perdido Beach Boulevard Unit 2113, Orange Beach

$535,000

↓ $35,000

24160 Perdido Beach Boulevard Unit 2113, Orange Beach

2 Beds 2 Baths 910 SqFt Residential MLS® # 368626

eXp Realty Southern Branch PHONE: 251-550-3730

24400 Perdido Beach Boulevard Unit 1107, Orange Beach

$530,000

24400 Perdido Beach Boulevard Unit 1107, Orange Beach

1 Bed 1 Bath 801 SqFt Residential MLS® # 380891

Brett R/E Robinson Dev OB Main: 251-981-6180

24230 Perdido Beach Boulevard Unit 3037, Orange Beach

$530,000

↓ $5,000

24230 Perdido Beach Boulevard Unit 3037, Orange Beach

1 Bed 1 Bath 691 SqFt Residential MLS® # 382144

RE/MAX of Orange Beach PHONE: 251-979-8899

If you're considering investing in a Phoenix condo, you can search all available MLS listings on our website, www.searchthegulf.com. Discover the history, the luxury, and the unparalleled lifestyle that Phoenix condos offer.