How Phoenix Condos in Orange Beach Got Their Name: The Story Behind the Iconic Gulf Coast Landmark

Posted by Meredith Folger Amon on Sunday, August 18th, 2024  2:03pm.


How Phoenix Condos in Orange Beach Got Their Name: The Story Behind the Iconic Gulf Coast Landmark

Phoenix condos in Orange Beach have become iconic landmarks along the Alabama Gulf Coast, representing both resilience and luxury. The story of how these condos came to be—and how they got their distinctive name—is a fascinating chapter in the history of the area's real estate development.

Phoenix Orange Beach Condos Alabama


The history of Phoenix condos is deeply intertwined with the founding of Brett/Robinson, a company established by brothers Tillis and Gene Brett, along with their partner Tommy Robinson. The trio began their journey in real estate in 1968, pooling their resources and expertise to form Brett Real Estate Robinson Development Co Inc. They started small but quickly grew, building a reputation for integrity, hard work, and a commitment to their clients.

In the early 1980s, the partners ventured into condominium development, starting with Island Winds East in Gulf Shores. By 1985, they were ready to break ground on a new property in Orange Beach, but they needed a name that would stand out in a crowded market. During a business trip, Gene Brett was inspired by the movie "Flight of the Phoenix" and the image of the mythical bird that rises from its ashes. This symbolism resonated with Gene, especially given that the site of the first Phoenix condo had once been home to a burned-down beach house, with only a chimney remaining.

Gene proposed the name "Phoenix" to his partners, who were initially skeptical. They had envisioned a more traditional name like "Sea Oats" or "Sandpiper." However, Gene persisted, and eventually, the name Phoenix was adopted. It was a bold choice that set the development apart from others and captured the spirit of resilience that Brett/Robinson embodied.

The success of Phoenix I led to the development of many more Phoenix condos, each built with the same commitment to quality and durability. These condos are known for their all-concrete construction, designed to withstand the harsh coastal environment and storms like Hurricane Frederick. Today, Phoenix condos are synonymous with luxury living on the Gulf Coast, offering stunning beachfront views and top-tier amenities.

For those interested in buying or selling a Phoenix condo, our real estate experts are here to guide you through the process. Whether you're looking for a rental property or a permanent residence, we can help you find the perfect Phoenix condo to meet your needs. And if you need recommendations for a rental or property management company, we're happy to point you in the right direction.

Phoenix | Search Orange Beach Alabama Condos and Real Estate Listings For Sale

Sort by:
23008 Perdido Beach Boulevard Unit 1407, Orange Beach

$1,400,000

↓ $50,000

23008 Perdido Beach Boulevard Unit 1407, Orange Beach

3 Beds 3 Baths 1,835 SqFt Residential MLS® # 382382

Elite By The Beach, LLC PHONE: 251-949-2100

23008 Perdido Beach Boulevard Unit 2306, Orange Beach

$1,250,000

↓ $25,000

23008 Perdido Beach Boulevard Unit 2306, Orange Beach

2 Beds 3 Baths 1,549 SqFt Residential MLS® # 379790

Kaiser Sotheby's Int-GS PHONE: 251-550-5500

23008 Perdido Beach Boulevard Unit 506, Orange Beach

$1,250,000

23008 Perdido Beach Boulevard Unit 506, Orange Beach

2 Beds 3 Baths 1,549 SqFt Residential MLS® # 378298

Brett R/E Robinson Dev OB Main: 251-981-6180

22988 Perdido Beach Boulevard Unit 1402, Orange Beach

$1,225,000

22988 Perdido Beach Boulevard Unit 1402, Orange Beach

2 Beds 3 Baths 1,549 SqFt Residential MLS® # 385626

RE/MAX Paradise

23008 Perdido Beach Boulevard Unit 1006, Orange Beach

$1,210,000

23008 Perdido Beach Boulevard Unit 1006, Orange Beach

2 Beds 3 Baths 1,549 SqFt Residential MLS® # 383123

Brett R/E Robinson Dev OB Main: 251-981-6180

25494 Perdido Beach Boulevard Unit 2104, Orange Beach

$1,198,000

↓ $1,000

25494 Perdido Beach Boulevard Unit 2104, Orange Beach

3 Beds 3 Baths 1,770 SqFt Residential MLS® # 370080

SeaMitchell Realty & Gulf Beach Rentals PHONE: 251-979-5613

26688 Perdido Beach Boulevard Unit 1703, Orange Beach

$1,195,000

26688 Perdido Beach Boulevard Unit 1703, Orange Beach

2 Beds 3 Baths 1,496 SqFt Residential MLS® # 384811

Brett R/E Robinson Dev OB Main: 251-981-6180

25494 Perdido Beach Boulevard Unit 2005, Orange Beach

$1,195,000

↓ $55,000

25494 Perdido Beach Boulevard Unit 2005, Orange Beach

3 Beds 3 Baths 1,770 SqFt Residential MLS® # 378271

RE/MAX of Orange Beach CELL: 251-752-0497

25494 Perdido Beach Boulevard Unit 2004, Orange Beach

$1,185,000

↓ $60,000

25494 Perdido Beach Boulevard Unit 2004, Orange Beach

3 Beds 3 Baths 1,770 SqFt Residential MLS® # 378136

Young's Suncoast Realty

23008 Perdido Beach Boulevard Unit 2706, Orange Beach

$1,150,000

23008 Perdido Beach Boulevard Unit 2706, Orange Beach

2 Beds 3 Baths 1,549 SqFt Residential MLS® # 382450

RE/MAX of Orange Beach PHONE: 251-979-8899

23972 Perdido Beach Boulevard Unit 2206, Orange Beach

$1,150,000

23972 Perdido Beach Boulevard Unit 2206, Orange Beach

3 Beds 4 Baths 1,959 SqFt Residential MLS® # 378561

RE/MAX Paradise

23972 Perdido Beach Boulevard Unit 1005, Orange Beach

$1,125,000

23972 Perdido Beach Boulevard Unit 1005, Orange Beach

3 Beds 4 Baths 1,959 SqFt Residential MLS® # 380431

Brett R/E Robinson Dev OB Main: 251-981-6180

If you're considering investing in a Phoenix condo, you can search all available MLS listings on our website, www.searchthegulf.com. Discover the history, the luxury, and the unparalleled lifestyle that Phoenix condos offer.