How Phoenix Condos in Orange Beach Got Their Name: The Story Behind the Iconic Gulf Coast Landmark

Posted by Meredith Folger Amon on Sunday, August 18th, 2024  2:03pm.


How Phoenix Condos in Orange Beach Got Their Name: The Story Behind the Iconic Gulf Coast Landmark

Phoenix condos in Orange Beach have become iconic landmarks along the Alabama Gulf Coast, representing both resilience and luxury. The story of how these condos came to be—and how they got their distinctive name—is a fascinating chapter in the history of the area's real estate development.

Phoenix Orange Beach Condos Alabama


The history of Phoenix condos is deeply intertwined with the founding of Brett/Robinson, a company established by brothers Tillis and Gene Brett, along with their partner Tommy Robinson. The trio began their journey in real estate in 1968, pooling their resources and expertise to form Brett Real Estate Robinson Development Co Inc. They started small but quickly grew, building a reputation for integrity, hard work, and a commitment to their clients.

In the early 1980s, the partners ventured into condominium development, starting with Island Winds East in Gulf Shores. By 1985, they were ready to break ground on a new property in Orange Beach, but they needed a name that would stand out in a crowded market. During a business trip, Gene Brett was inspired by the movie "Flight of the Phoenix" and the image of the mythical bird that rises from its ashes. This symbolism resonated with Gene, especially given that the site of the first Phoenix condo had once been home to a burned-down beach house, with only a chimney remaining.

Gene proposed the name "Phoenix" to his partners, who were initially skeptical. They had envisioned a more traditional name like "Sea Oats" or "Sandpiper." However, Gene persisted, and eventually, the name Phoenix was adopted. It was a bold choice that set the development apart from others and captured the spirit of resilience that Brett/Robinson embodied.

The success of Phoenix I led to the development of many more Phoenix condos, each built with the same commitment to quality and durability. These condos are known for their all-concrete construction, designed to withstand the harsh coastal environment and storms like Hurricane Frederick. Today, Phoenix condos are synonymous with luxury living on the Gulf Coast, offering stunning beachfront views and top-tier amenities.

For those interested in buying or selling a Phoenix condo, our real estate experts are here to guide you through the process. Whether you're looking for a rental property or a permanent residence, we can help you find the perfect Phoenix condo to meet your needs. And if you need recommendations for a rental or property management company, we're happy to point you in the right direction.

Phoenix | Search Orange Beach Alabama Condos and Real Estate Listings For Sale

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23972 Perdido Beach Boulevard Unit 2606, Orange Beach

$1,089,000

23972 Perdido Beach Boulevard Unit 2606, Orange Beach

3 Beds 4 Baths 1,959 SqFt Residential MLS® # 361678

Brett R/E Robinson Dev OB Main: 251-981-6180

23972 Perdido Beach Boulevard Unit 1406, Orange Beach

$1,050,000

↓ $100,000

23972 Perdido Beach Boulevard Unit 1406, Orange Beach

3 Beds 4 Baths 1,958 SqFt Residential MLS® # 384935

Brett R/E Robinson Dev OB Main: 251-981-6180

23972 Perdido Beach Boulevard Unit 1107, Orange Beach

$1,050,000

↓ $100,000

23972 Perdido Beach Boulevard Unit 1107, Orange Beach

3 Beds 4 Baths 1,958 SqFt Residential MLS® # 384933

Brett R/E Robinson Dev OB Main: 251-981-6180

23972 Perdido Beach Boulevard Unit 2302, Orange Beach

$1,050,000

↓ $20,000

23972 Perdido Beach Boulevard Unit 2302, Orange Beach

3 Beds 4 Baths 1,926 SqFt Residential MLS® # 375419

Farmstead Real Estate and Deve

24230 Perdido Beach Boulevard Unit 3151, Orange Beach

$999,999

24230 Perdido Beach Boulevard Unit 3151, Orange Beach

3 Beds 3 Baths 2,047 SqFt Residential MLS® # 380192

Carrie Fitts Real Estate FH

29576 Perdido Beach Boulevard Unit 1209, Orange Beach

$999,000

↓ $43,000

29576 Perdido Beach Boulevard Unit 1209, Orange Beach

3 Beds 2 Baths 1,395 SqFt Residential MLS® # 380799

Georgia West Realty LLC

27580 Canal Road Unit 1511, Orange Beach

$975,000

27580 Canal Road Unit 1511, Orange Beach

3 Beds 3 Baths 1,787 SqFt Residential MLS® # 375717

Brett R/E Robinson Dev OB Main: 251-981-6180

23972 Perdido Beach Boulevard Unit 2508, Orange Beach

$950,000

↓ $100,000

23972 Perdido Beach Boulevard Unit 2508, Orange Beach

3 Beds 4 Baths 1,926 SqFt Residential MLS® # 359514

Brett R/E Robinson Dev OB Main: 251-981-6180

23972 Perdido Beach Boulevard Unit 1902, Orange Beach

$949,000

23972 Perdido Beach Boulevard Unit 1902, Orange Beach

3 Beds 4 Baths 1,926 SqFt Residential MLS® # 380051

Brett R/E Robinson Dev OB Main: 251-981-6180

23972 Perdido Beach Boulevard Unit 2102, Orange Beach

$939,000

↓ $10,900

23972 Perdido Beach Boulevard Unit 2102, Orange Beach

3 Beds 4 Baths 1,926 SqFt Residential MLS® # 335434

Brett R/E Robinson Dev OB Main: 251-981-6180

27580 Canal Road Unit 1411, Orange Beach

$935,000

27580 Canal Road Unit 1411, Orange Beach

3 Beds 3 Baths 1,787 SqFt Residential MLS® # 384560

Brett R/E Robinson Dev OB Main: 251-981-6180

29576 Perdido Beach Boulevard Unit 907, Orange Beach

$919,000

29576 Perdido Beach Boulevard Unit 907, Orange Beach

3 Beds 2 Baths 1,392 SqFt Residential MLS® # 386123

Brett R/E Robinson Dev OB Main: 251-981-6180

If you're considering investing in a Phoenix condo, you can search all available MLS listings on our website, www.searchthegulf.com. Discover the history, the luxury, and the unparalleled lifestyle that Phoenix condos offer.