Ono Island Development

Ono Island Real Estate: Development History, Market Trends & Future Outlook

By Meredith Amon – Gulf Coast real estate advisor and proud Ono Island resident

Early Development: From Goat Island to Exclusive Enclave

I’ve had the privilege of calling Ono Island home, and its story never ceases to amaze me. Long before it became one of Alabama’s premier luxury waterfront communities, this 5.5-mile barrier island was a quiet patch known as Goat Island – literally overrun by goats in the 1800s. A colorful bit of local lore tells how a 1916 hurricane opened a new pass and spurred a tug-of-war between Florida and Alabama. Alabama legislators quipped “Oh no you don’t!” when Florida tried to claim the land – and the name Ono Island was born.

Modern development took root later. The first pioneer resident, John “Pappy” Golightly, fell in love with the untamed island and built its very first house by hand in 1961. But the major transformation began in 1969 when Ono Development Company, Inc. started turning Ono into a single-family residential subdivision. By 1970, formal covenants were in place, canals were planned, and a private bridge soon followed to connect this slice of paradise to the mainland. Those early developers had a vision of a gated island community with canals and common amenities, aiming to preserve the island’s natural beauty while creating a boater’s haven. Fast-forward to today, and Ono Island has blossomed from its humble “Goat Island” origins into an exclusive enclave of high-end homes – all without losing the tranquility and natural charm that make it so special.

Ono Island Homes & Land for Sale – Luxury Waterfront Real Estate in Orange Beach Alabama

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$5,500,000

3983 Oleander Court, Orange Beach

5 Beds 5 Baths 3,972 SqFt Residential MLS® # 385551

Brett R/E Robinson Dev OB Main: 251-981-6180

$5,300,000

31292 River Road, Orange Beach

6 Beds 7 Baths 4,718 SqFt Residential MLS® # 360051

Signature Properties

$4,800,000

30510 River Road, Orange Beach

4 Beds 5 Baths 6,000 SqFt Residential MLS® # 367056

C Properties Sales & Managemen PHONE: 251-979-6011

$4,200,000

↓ $600,000

33202 River Road, Orange Beach

4 Beds 5 Baths 4,943 SqFt Residential MLS® # 351716

RE/MAX Paradise

$3,900,000

29879 St John Drive, Orange Beach

5 Beds 6 Baths 6,709 SqFt Residential MLS® # 377376

Bellator RE LLC Orange Beach PHONE: 251-979-6600

$2,990,000

↑ $90,000

29765 St John Drive, Orange Beach

6 Beds 6 Baths 7,078 SqFt Residential MLS® # 384580

Bellator RE LLC Orange Beach PHONE: 251-979-6600

$2,937,000

30475 Harbour Drive Unit Oh-03, Orange Beach

4 Beds 5 Baths 3,225 SqFt Residential MLS® # 384885

Liveoak Realty, LLC

$2,825,000

↓ $70,000

32220 River Road, Orange Beach

4 Beds 3 Baths 3,900 SqFt Residential MLS® # 381305

RE/MAX Paradise

$2,800,000

28452 Ono Boulevard, Orange Beach

5 Beds 5 Baths 6,100 SqFt Residential MLS® # 381213

RE/MAX of Orange Beach PHONE: 251-424-4123

$2,520,000

↓ $75,000

31729 River Road, Orange Beach

5 Beds 5 Baths 3,632 SqFt Residential MLS® # 376932

RE/MAX of Orange Beach PHONE: 251-786-4915

$2,400,000

28932 Ono Boulevard, Orange Beach

0 Beds 0 Baths 0 SqFt Land MLS® # 379580

Signature Properties

$2,370,000

↓ $25,000

30525 Harbour Drive, Orange Beach

5 Beds 5 Baths 2,672 SqFt Residential MLS® # 371953

1st Choice Gulf Coast

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Build-Out Status: Lots, Homes, and Full Development Timeline

As a resident and real estate advisor, I often get asked about Ono Island’s size and how much room is left to grow. The island was platted for just over a thousand home sites, and we’re nearly there. Development began in the 1970s; now there are more than 1,100 homes on the island. In other words, the community is over 90% built out, with only a limited number of vacant lots still available for new construction. Driving around Ono Boulevard (our main road) today, you’ll mostly see completed homes – from cozy inland cottages to sprawling waterfront estates – with only the occasional “Available Lot” sign.

In terms of build-out percentage, we’re entering the final stretch. Most estimates suggest that fewer than 10% of lots remain undeveloped, and many of those are already owned by individuals planning to build. At the current pace of construction, I wouldn’t be surprised if Ono Island is fully built out within the next decade. This limited remaining inventory is already having an impact: housing supply on Ono stays tight due to the scarcity of vacant land, which helps keep demand (and prices) strong. The era of large-scale development here is winding down, and we’re transitioning into a phase where almost every piece of Ono Island’s 5.5 miles has someone’s dream home on it.

Property Value Growth Over the Years

One of the key things I track as an Orange Beach property advisor is how Ono Island home values have changed over time. Let me tell you – the appreciation here has been impressive. Over the last 10–20 years, Ono Island real estate has proven to be a rock-solid investment, with property values trending steadily upward (barring the occasional market hiccup). Even long-time residents are often astonished at what their homes are worth today compared to a decade ago.

To put some numbers on it: in the early 2000s, Ono Island was desirable but still up-and-coming; homes were generally more affordable than in today’s hot market. Fast forward to the mid-2020s, and prices have essentially doubled (or more) in many cases. For example, the average Ono Island home price in early 2023 was around $1.43 million, which climbed to about $1.49 million in early 2024 – a year-over-year jump of roughly 4.3%. And that’s on top of the tremendous growth we saw in the preceding years. During the post-2015 real estate boom (and especially the frenzied 2020-2022 period), Ono Island properties surged in value along with the broader Gulf Coast real estate market. Houses that sold for the $500–600k range ten years ago now easily fetch over $1 million.

Waterfront properties, in particular, have seen exceptional appreciation. Many waterfront Ono Island homes have not only the intrinsic value of a beautiful house but also deep-water docks and panoramic bay views – amenities that are increasingly rare. These estates often command top dollar and have steadily pushed the upper price brackets higher. It’s not uncommon now to see large bayfront homes listing $5–6 million if they have substantial land and premium build-outs. Even interior homes have climbed into the high six or low seven figures depending on size and updates.

To illustrate the trajectory: one interior home on Ono North Loop that sold for about $540,000 in mid-2022 is estimated to be worth around $880,000 by 2025, reflecting a ~62% increase in value in just a few years. That kind of growth outpaces many other markets and underscores the strong demand for Ono Island’s lifestyle. Of course, we’re not immune to broader market cycles – the 2008 housing downturn and the brief pause in early COVID-19 days affected us too – but the overall long-term trend has been very positive. Home prices here are now among the highest in Baldwin County, and importantly, they tend to hold their value well even when the national market cools. The combination of limited supply, high-end appeal, and our island’s privacy/security (which is a huge draw) creates a resilience in property values.

Ono Island vs. 30A and Destin: A Tale of Two Luxury Coasts

Here on the Alabama Gulf Coast, we often compare notes with our high-end neighbors over in Florida – notably the ultra-upscale 30A communities (like Alys Beach, Rosemary Beach, and WaterColor) and the Destin area. As someone who works in Gulf Coast real estate across state lines, I’m in a good position to compare Ono Island’s real estate trends and lifestyle with those marquee markets. The bottom line: Ono Island offers a different vibe and value proposition, even as it shares some similarities with 30A and Destin.

Lifestyle and Privacy: Ono Island is pure privacy and tranquility. We are a guard-gated island with a single bridge on/off, and no public access – only owners and guests allowed past the gate. In contrast, 30A’s communities, while certainly upscale, are not gated (with a few small exceptions) and they thrive on tourism. Places like Rosemary and WaterColor have bustling town centers, shops, and restaurants woven into the neighborhood. They’re beautiful but always buzzing with vacationers, cyclists, and beachgoers. Ono, on the other hand, has no commercial businesses on the island at all – not even a cafe or store. Our residents like it that way. We trade the convenience of walking to a coffee shop for the serenity of a purely residential retreat. Orange Beach’s restaurants, marinas, and shopping are just a few minutes away across the bridge, but when you’re on Ono, it feels a world apart. Destin falls somewhere in between: it’s an older established luxury market with lots of amenities, but heavy traffic and tourism (especially in summer).

Real Estate Trends and Prices: All three areas – Ono, 30A, and Destin – have seen strong property value growth and attract affluent buyers, but their markets behave a bit differently. Ono Island’s market is smaller and tighter due to limited inventory; when a desirable home comes up for sale, it’s not unusual to see competitive offers because buyers can’t just go down the street to the next subdivision. In 30A, by contrast, there are dozens of luxury communities along that 18-mile stretch, so inventory is larger – and recently, buyers have gained more negotiating power. In fact, mid-2025 reports for 30A show softened prices and motivated sellers offering closing concessions to attract buyers. The frenzy of 2020-2022 in 30A cooled a bit, giving it a “buyer’s paradise” reputation this year. Ono Island hasn’t seen that same level of inventory buildup; our prices have remained more stable and seller-favorable, likely because we didn’t have a big speculative building spree – we simply don’t have the land for it.

Price-wise, Ono Island homes are comparable to 30A’s mid-tier on average, though 30A’s absolute prices can run higher for direct Gulf-front property. For example, an interior Ono home might be $800k–$1M (with water access via community canals), whereas a similar inland home in WaterColor might be around $1M as well. On the high end, Gulf-front estates in Alys Beach or Rosemary often exceed $5–$8M. Ono’s priciest bayfront homes have touched the $5–$6M range for expansive compounds, which is on par with top-tier bay or harbor homes in Destin. But one thing to note: Ono Island doesn’t front the Gulf of Mexico – our waterfront is on bays and Ole River, with the Gulf beaches a short boat or car ride away. In Destin and 30A, many luxury homes sit right on the Gulf or have private beach access, which drives some of the price premium there. That said, boating is where Ono shines. Our deep-water canals and private docks are a boater’s dream, similar to Destin’s coveted harbor canals. Meanwhile, 30A caters more to beach-loving homeowners and investors; many 30A properties are also rental income machines, whereas Ono Island has very few short-term rentals.

Culture and Community: Ono Island offers a more laid-back, tightly-knit community vibe compared to the more tourist-oriented 30A and Destin scenes. Ono’s residents include a mix of retirees, professionals, and successful businesspeople (many semi-retired or with second homes here). We’ve even had some celebrity homeowners – but you wouldn’t know it, because everyone here respects each other’s privacy. There’s a saying that on Ono Island, “we leave the spotlight at the guard gate.”

Future Outlook: What’s Next for Ono Island Real Estate

Looking ahead, I’m very bullish on Ono Island’s future. Here are my key predictions for the next decade:

• Continued Demand, Limited Supply: With so few undeveloped lots left, I expect inventory will remain extremely tight. Even if the broader market softens, Ono’s scarcity will insulate property values.

• Rising Values for Waterfront Properties: Deep-water and bayfront homes will continue to set new records. Premium properties with large docks or new construction are already commanding $700–$1,000+ per square foot.

• New Construction and Redevelopment: Older homes are increasingly being renovated or replaced with luxury custom builds. Expect a wave of modern, fortified, and smart-tech homes to reshape the island’s look.

• Stable Long-Term Growth: I anticipate Ono Island property values will grow at or above national averages for luxury real estate. Between limited supply, strong demand, and Alabama’s cost advantages, Ono will remain one of the Gulf Coast’s most resilient markets.

Why Ono Island Stands Out

• Privacy and Security: 24/7 guard-gated entry, one bridge, no public access.

• Waterfront Lifestyle: Over 11 miles of shoreline, deep-water canals, and direct Gulf access.

• Amenities: Recreation centers, pools, tennis courts, playgrounds, fitness facilities, and a strong POA.

• Comparative Value: More home for the money compared to Florida’s luxury beach markets, plus lower Alabama property taxes.

• Heritage and Character: A unique history and a community of owners committed to preserving its charm.

In summary: Ono Island has transformed from a remote strip of land into a premier luxury community, and its best years are still ahead. For buyers, it represents privacy, boating, and long-term investment security. For sellers, it offers a market where demand consistently outpaces supply.

If you’re curious about opportunities here – whether buying, selling, or building – I’d be honored to share more insights. Ono Island isn’t just where I work, it’s where I live, and I truly believe in its future.

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