Margaritaville Resort Coming to the Orange Beach Alabama Coast: What to Know

Exciting developments are unfolding along the Alabama coast as Jimmy Buffett’s Margaritaville empire is set to expand with a new 70-acre complex next to The Wharf along the Intracoastal Waterway in Orange Beach. This announcement marks a significant milestone as the Margaritaville brand continues to evoke a passion for tropical escape and relaxation synonymous with Jimmy Buffett's iconic music.

Project Overview and Timeline


Set for groundbreaking this fall, the first phase of the Margaritaville Resort Orange Beach is poised to open its doors in 2027, with full completion expected by spring 2029. The resort promises to be a vibrant addition to the area, featuring a wealth of attractions including a central Waterfront District. This district will boast multiple food and beverage destinations, a variety of activities for guests of all ages, resort retail offerings, extensive group meeting spaces, and even transient boat parking for visiting mariners.

A spectacular six-acre oasis deck is also on the cards, equipped with a pool, waterslide complex, activity area, and poolside entertainment to ensure that every moment at the resort is filled with enjoyment and relaxation.

Accommodation and Dining Options


The new resort will offer diverse accommodation choices ranging from quaint single-family cottages and luxurious waterfront condominiums to convenient hotel-style units, catering to a broad spectrum of travelers and residents. Additionally, a new Margaritaville Restaurant is set to enhance the culinary scene at the recently announced Legendary Marina & Yacht Club development in Gulf Shores, slated for opening in fall 2025.

Margaritaville’s Growing Presence and Future Plans


Margaritaville's expansion isn’t just limited to Orange Beach. The brand boasts over 40 lodging locations and has more than 20 additional projects in the pipeline, demonstrating robust growth in several sectors. These include a variety of full-service and boutique hotel and resort brands, branded real estate, premium RV destinations, and gaming properties. The dining landscape within these venues is rich with options, featuring Margaritaville Restaurant, the award-winning JWB Prime Steak and Seafood, 5 o’Clock Somewhere Bar & Grill, and LandShark Bar & Grill amongst others.

Cultural Integration and Activities


Guests at the Margaritaville Resort will have the opportunity to take a ferry to The Wharf, where they can revel in numerous attractions and events. This includes concerts at the Wharf Amphitheater, recently graced by the Coral Reefer Band. This blending of accommodation, dining, and entertainment underscores Margaritaville's commitment to providing a comprehensive lifestyle experience that harmonizes with Buffett’s ethos of tropical leisure and enjoyment.

A Look at a Sample Room

For those curious about what to expect, a glimpse into Margaritaville Resort Cape Cod—which opened in 2024 as Margaritaville's first lodging location in New England—offers a preview. The rooms there embody the brand’s signature casual elegance, promising similar stylistic choices and comforts at the new Orange Beach Resort.

As anticipation builds with the upcoming groundbreaking, Margaritaville Resort Orange Beach at The Wharf is poised to become a cornerstone of luxury, entertainment, and relaxation on the Alabama coast, setting the stage for a truly transformative development in the area.

Meredith Amon Gulf CoastNew Construction Meredith Amon Gulf CoastNew Construction

Posted by Meredith Amon on

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