The Rise of Soft Modern Rustic: Why This Kitchen Style Is Captivating the Gulf Coast
By Meredith Amon | Gulf Coast Real Estate Advisor
Photo & Design by Studio McGee | StudioMcGee.com
If you’ve ever walked into a space and immediately felt both elevated and at ease, you’ve likely encountered the magic of soft modern rustic design. It’s a trend that’s especially well-suited to the Gulf Coast lifestyle—refined, relaxed, and rooted in natural beauty. One of the most inspiring examples of this aesthetic comes from none other than Studio McGee, whose signature kitchen designs have become a major source of inspiration for luxury homes across Orange Beach and beyond.
The Materials That Define the Look
In the photo above—courtesy of Studio McGee—you’ll notice a stunning plaster range hood, finished in a creamy neutral tone with a natural stone trim beneath. The hood adds architectural interest while keeping the space clean and uncluttered. This type of custom hood is becoming a sought-after feature in new construction homes and renovations alike, especially on the Gulf Coast where form and function must coexist seamlessly.
The backsplash features hand-glazed ceramic tiles in a soft, desaturated gray. Their subtle sheen and texture give the kitchen depth without overwhelming the space. This kind of artisanal detail makes the room feel one-of-a-kind—something buyers crave in luxury properties.
Natural white oak cabinetry, layered with brushed gold hardware and understated lighting, completes the palette. The entire space feels warm and timeless with a coastal twist—just like life in Orange Beach should.
Why It Works So Well on the Gulf Coast
Our environment here demands materials that are durable but beautiful, and this design checks all the boxes:
• Plaster and stone hoods hold up in humid conditions and stay stylish for decades
• Ceramic tile is easy to clean and resistant to moisture
• Natural wood tones reflect our love for bringing the outdoors in
It’s also worth noting that this trend complements other popular finishes, like Neolith countertops, which I frequently recommend for their durability and coastal-friendly appeal.
Brick Lay Tile Pattern Backsplash
Also known as running bond or offset, the brick lay pattern is defined by its timeless staggered layout—where each tile is laid so that its edge aligns with the midpoint of the tile above and below it. Most often used with rectangular tiles, this classic approach mimics traditional brickwork and brings a sense of balance and rhythm to walls or floors.
What I love about the brick lay is that it’s simple, but never dull. It works beautifully with longer, more slender tiles and creates just enough movement to catch the eye without overwhelming a space. It’s also one of the most forgiving patterns when it comes to installation, which makes it a practical choice for homeowners and builders alike.
A few reasons it continues to be a favorite on the Gulf Coast:
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Timeless appeal that won’t go out of style
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Easy to install and cost-effective
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Versatile enough for everything from backsplashes to entire shower walls or floors
It’s the kind of pattern that quietly elevates a room—whether you’re designing a laid-back beach house or a more refined coastal retreat.
Here are some curated tile recommendations that work beautifully with a brick lay pattern, especially for homes along the Gulf Coast. These selections balance elegance, durability, and that relaxed coastal feel I love to help clients create in Orange Beach and beyond.
1. Handmade-Look Zellige Tile (2x6 or 3x6)
Finish: Glossy or matte
Best for: Kitchen backsplashes, accent walls, shower niches
Why I love it: The natural imperfections and glazing variations add rich depth when laid in a brick pattern. It feels artisanal and relaxed—perfect for soft, coastal palettes like sand, seafoam, and linen white.
Favorite colors: Snow White, Sea Salt, or Moroccan Pearl
2. Porcelain Wood-Look Planks (3x12 or 4x16)
Finish: Matte
Best for: Mudrooms, laundry, powder baths, or pool bath floors
Why I love it: Laying wood-look planks in a brick pattern gives a subtle, casual rhythm while mimicking traditional hardwoods. It pairs beautifully with light cabinetry and natural textures.
Recommended tones: Weathered Oak, Driftwood Beige, or Coastal Ash
3. Subtle Veined Marble or Marble-Look Porcelain (3x6)
Finish: Polished or honed
Best for: Bathroom walls, primary bath showers, or vanities
Why I love it: Classic Carrara or Calacatta-look tiles in a brick lay feel elevated but never trendy. They’re timeless, especially when paired with brushed brass or matte black fixtures.
Try this with Neolith or quartzite countertops for a cohesive luxury finish.
4. Handmade Clay Tile in Earth Tones (2x8 or 3x12)
Finish: Matte or semi-gloss
Best for: Kitchen feature walls, outdoor kitchens, or entryways
Why I love it: Clay tiles in natural colors like ochre, olive, or clay gray lend a warm, grounded touch. Brick laying softens the linearity and makes the color variation sing.
5. Glazed Ceramic Subway Tile (3x6 or 2x8)
Finish: Gloss or crackle glaze
Best for: Utility areas, butler’s pantries, powder baths
Why I love it: The classic ceramic subway tile laid in a brick pattern is budget-friendly and universally appealing. It’s a great backdrop to more bold design choices.
Pro tip: For a slightly updated twist, choose a longer tile like 2x8 with a handmade finish.
Inspired by the work of Studio McGee
Photo & Design Credit: StudioMcGee.com
For more design ideas and luxury home listings on the Gulf Coast, visit SearchTheGulf.com.
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A Hidden Slice of Paradise: A Perfect Day on the Water from Orange Beach
A Hidden Slice of Paradise: A Perfect Day on the Water from Orange Beach
By Meredith Amon, Licensed in Alabama and Florida
Guided by Integrity. Backed by Experience. Search the Gulf with Meredith Amon.
Over the weekend, I shared a perfect coastal escape with a few dear friends—one of those days…
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